ASM Experience : info and guided tour

About ASM Experience

Located at Stade Marcel Michelin, ASM Experience is the museum space dedicated to the history of ASM Clermont Auvergne. Set within the world of Clermont rugby, the site presents the club through its key milestones in a setting directly connected to the stadium. The result is an experience focused on local sporting memory.

The exhibition highlights the major stages in the club’s history, its identity, and its place in the city of Clermont-Ferrand. ASM Experience is designed for rugby fans as well as visitors eager to discover part of Auvergne’s sporting heritage. The museum connects the club’s story with its immediate surroundings.

The site is located at the stadium address, in the Clos Four district, north of Clermont-Ferrand. This location strengthens the link between the museum and the ASM team’s home ground, extending its atmosphere. ASM Experience works as a place to discover a club deeply associated with the city.

Discover Clermont-Ferrand with a private guide

A private guide can help you better understand the significance of ASM Experience by placing the museum in the history of rugby in Clermont-Ferrand, the identity of Stade Marcel Michelin, and the local landscape. Their guidance sheds light on the collections, the key points along the route, and the connection between the club, its stadium, and the city.