Museum of Image and Sound (MIS) : info and guided tour

Introduction to Museu da Imagem e do Som (MIS)

The Museu da Imagem e do Som, or MIS, is a museum in São Paulo dedicated to image, sound, and audiovisual expression. Located in the Jardim Europa neighborhood, at Av. Europa, 158, it is one of the city’s best-known cultural institutions for its exhibitions related to photography, cinema, music, and the media.

The museum was created to preserve and share collections related to Brazil’s visual and sound culture. Its role goes beyond exhibitions: it also documents artistic and urban memory, making it an important place for understanding the evolution of contemporary cultural practices in São Paulo and across the country.

The MIS building stands out for its modern, understated, and functional architecture, suited to hosting temporary exhibitions and multimedia content. The interior spaces are designed to accommodate installations, screenings, and archives, with staging that encourages immersion in the artistic worlds on display.

The museum is especially appreciated for its exhibitions on major figures from popular culture, cinema, and music, as well as for its programs focused on photography and new media. Visitors come to discover archives, rare images, and installations that give a central place to Brazilian creativity.

Discover São Paulo with a private guide

A private guide can help you better understand MIS by connecting its exhibitions to the cultural history of São Paulo and Brazil. Their guidance also makes it easier to notice the details of the works, archives, and scenography, while providing clearer context about the museum’s place in the city.