The Broad : info and guided tour

Introduction to The Broad

The Broad is a contemporary art museum located at 221 S Grand Ave, in downtown Los Angeles. Set in the Grand Avenue cultural district, it brings together a private collection that has become one of the city’s most visible. The venue attracts both art lovers and visitors curious to discover an iconic Downtown address.

The museum was founded by Eli and Edythe Broad to present their postwar and contemporary collection in a space accessible to the public. The Broad quickly established itself as a reference point in Los Angeles thanks to its major works of contemporary art, including those by renowned international artists. Its programming highlights names that have been highly present in the recent history of art.

The building itself is an important part of the visit. Designed by the architecture firm Diller Scofidio + Renfro, it stands out for its light-colored, perforated facade, often described as a “veil” enveloping the interior volumes. This outer shell protects the galleries and gives the museum a strong architectural identity, immediately recognizable in the urban landscape.

Among the most famous elements are large-format works and immersive installations that have made the museum’s reputation. The Broad is also known for offering a very contemporary visitor experience, with bright spaces, carefully designed circulation, and emblematic works from the collection. Its cultural importance makes it a major stop in downtown Los Angeles.

Discover Los Angeles with a private guide

A private guide can help you better understand the collection, the building’s architecture, and The Broad’s place in Los Angeles’s art scene. Their guidance provides useful context on the works, their background, and the curatorial choices, for a visit that is clearer and richer in observations.