Precious Heritage Art Gallery Museum : info and guided tour

Introduction to Precious Heritage Art Gallery Museum

Located in Hội An, the Precious Heritage Art Gallery Museum is a gallery-museum dedicated to Vietnam’s cultural diversity. Set at 26 Đ. Phan Bội Châu, it showcases portraits, traditional costumes and objects linked to the country’s many communities, in a space designed as a visual and documentary immersion.

The venue is best known for the photographs and collections assembled by French photographer Réhahn, the creator of the Precious Heritage project. His work highlights Vietnamese ethnic groups that are often underrepresented, with particular attention to faces, fabrics, jewelry and the everyday details that tell each group’s story.

The gallery stands out for its carefully designed route, where images interact with mannequins dressed in traditional clothing and pieces displayed in a sober setting. Together, they offer a clear, accessible and highly photogenic way to understand Vietnam’s ethnographic richness, now one of the museum’s defining features.

Its reputation rests as much on the artistic quality of the photographs as on the cultural value of the collection. In Hội An, a city already famous for its heritage, this museum offers an original complement by showcasing living traditions, local identities and textile expressions rarely brought together in one place.

Discover Hoi An with a private guide

A private guide can help explain the significance of the works on display, from the origins of the portraits to the meaning of the costumes and the context of the communities represented. In Hội An, this guided approach also makes it easier to connect the museum with Vietnam’s cultural history and the city that hosts it.